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The two co-founders of The Good Donuts in their shop in Longview, Texas
How We Got Here

Built from Scratch, Just Like Everything We Make

We'd been talking about it for years. Longview has no shortage of places to grab a donut, but we kept asking ourselves why there wasn't a spot that felt like something, somewhere with food worth driving across town for and an atmosphere that made you want to stay a few minutes longer than planned.

So we stopped talking and started baking.

The Good Donuts came from a lot of early mornings, a lot of test batches, and a genuine love for feeding people well. We're two women who believe that the details matter, that freshness isn't optional, and that a great donut shop should feel like a small joy in someone's morning, not just a quick stop.

We're proud of what we've built here, and we're grateful every day that Longview has made it theirs.

What We Believe

A Few Things We Don't Compromise On

The Good Donuts was built around some strong opinions about what a great donut shop should be. These are the ones that shape every decision we make.

Fresh or Not at All

Everything we sell was made today. That's not a tagline, it's how we operate, every single morning without exception.

A Place Worth Coming Back To

We care as much about how the shop feels as we do about how the food tastes. Both things matter. Both things are done on purpose.

Made for This Community

We're not a franchise and we have no plans to become one. The Good Donuts is a Longview thing, and we like it that way.

Details Done Right

The glaze, the dough, the fillings, the temperature, the box it goes in. We sweat the small stuff because that's what makes the difference.

The Faces Behind The Good Donuts

Made by People Who Actually Care

The Good Donuts was founded by two women who bring the same energy to every morning: high standards, genuine warmth, and a real love for what they do. Our team reflects that same spirit. Everyone here cares about the food and about the people who come through the door.

Maggie Lawson, co-founder of The Good Donuts

Maggie Lawson

Co-Founder

Maggie brings the pastry obsession: the dough, the glaze, the fillings, and the standards that make The Good Donuts feel worth the trip.

Nora Ellis, co-founder of The Good Donuts

Nora Ellis

Co-Founder

Nora keeps the shop warm, organized, and welcoming, from the morning rush to large orders that need to be boxed just right.

Come See What Everyone's Talking About

We'd Love to Meet You

Stop by any morning, grab something warm, and see why people keep coming back. We're pretty easy to find and we're always happy to have you.